Elliot Richards (Brendan Fraser) is a geeky and overeager young man working a dead-end job in a San Francisco call-center. He has no real friends, other than his co-workers who manipulate him for their own amusement, knowing he'll do anything for acceptance. He has a crush on his colleague, Alison Gardner (Frances O'Connor), but lacks the courage to ask her out. After Elliot is ditched at a bar while trying to talk to Alison, he says that he would give anything for Alison to be with him. Satan (Elizabeth Hurley), in the form of a beautiful woman, hears this wish and offers Elliot a contract. She will give Elliot seven wishes, and in return Elliot will give her his soul.

As might be expected of a bargain with Satan, there is a catch to the deal. No matter what Elliot asks for himself, Satan grants each of his wishes, but each time also giving him something he didn't ask for.
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